
IRONMAN & Triathlon Coaching
Customised triathlon coaching for athletes of all levels. Written and prescribed for you by Paul Jones (British Triathlon Level 3 Coach & IRONMAN Certified Coach).
Achieve your triathlon goals.
Triathlon & IRONMAN Training Camps, held in the training paradise of Mallorca, France & Spain.
Dates available now for 2025.
Consistency. Sustainability. Balance.
Our three keys to success. From amateur to world champion, athletes need all three to meet their goals.
With our personalised training plans, we believe anyone can succeed, whatever your aims or ambitions.

Building Champions
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Highly recommend! Experienced, professional and a very kind person. Enormous progress thanks to him. From olympique, to 70.3 to Ironman distance. Thank you
alison
March 3, 2024I have found Paul through TrainingPeaks. I've had him as a coach for almost 2 years now, and the journey towards an Ironman has been fantastic. For the first time... read more I have completed the training program without being injured. I can only recommend Paul to other athletes.
Michael Collin
June 3, 2023Paul has been supporting me over the past year with training and has been a fantastic supporter. The regular check ins and guidance really helps along with the tweaks... read more to the training plan. With some more consistency on my part the grand plan might just come together!
Ed Whybrow
March 3, 2024 -
Paul’s coaching is top tier, he has helping me trying to improve my race results. Paul is a lovely guy, who is very supportive and invested in the people he... read more coaches , who regularly checks in to see how I’m managing and overall a very positive experience:)
Neve Hands
June 3, 2023Extremely professional and customer centric coach. He will give always a little extra and goes the extra mile also for the average joe. Highly recommend!
Ta Ka
June 3, 2020I've done two swim analysis sessions with Paul and been on the Mallorca training camp he organises and coaches. Highly recommend Paul if you want triathlon coaching and/or to improve... read more your swim technique. The camp is brilliant, going again in a few weeks and can't wait!
Amy Johnson
March 3, 2024 -
Found F4L coaching when I joined my local tri club. Paul’s experience and knowledge in all aspects of triathlon is excellent. He is very adaptable to managing work/life balance, fatigue... read more levels, fuelling and training into an easy to follow and engaging training plan. My results and enjoyment of the sport have been greatly improved with his guidance. I look forward to an ongoing coach/athlete relationship, to see where this journey takes us.
Darryl Franklin
June 3, 2020Paul is a passionate and experienced coach who adapts to the needs of the athlete. I appreciate the open and pleasant communication. I completed my first Ironman in June with... read more Paul's help. I can highly recommend him.
Emanuel Burger
June 3, 2023I have been with Paul for a couple of years now and he is very flexible in his approach, and always available. The structure of his plans has allowed me... read more to get good consistent improvements in my weakest areas
Laurent Gibb
June 3, 2023
FAQs
Whether it's an IRONMAN, triathlon, or an Olympic event, a coach can help you achieve your goal much more efficiently than alone.
Our personalised plans work for you, and can work around any barriers you may have.
Never - One of our favourite athletes completed her first ever IRONMAN at 70!
So many athletes train alone or follow a set plan, and wonder why they underperform at their big race, get sick leading up to the event, or acquire an injury in training.
Finding a way to balance your life around your training, keeping consistent, and training sustainably is key - and the way to do that is with our expertly-crafted, personalised plans.
No one can do their best without first knowing what their best is.
Our coaches offer so much that you just don't get alone:
Expertise - your coach has spent years learning their craft and developing their skills, experience, philosophies and knowledge.
Goal Setting - seeing so many athletes over the years means a clear understanding of realistic and manageable targets, and therefore a better way to reach your peak.
Care - your coach is there to give you constant advice, support and encouragement - and you don't get that alone.
Time Management - most F4L Triathletes end up training less hours and racing faster!
Your coach will include group sessions into your programs as social interaction, which is incredibly important to achieving your goals.
We have helped nurses, midwives, firemen and many other shift workers reach their peak. Your coach will work around your availability to create a training program specific that works not only for your body, but for your lifestyle.
You don’t need to buy any specific equipment. Your coach will work with the equipment you have available.
Many F4L athletes have been with the organisation for years.
The coach/athlete relationship takes time to develop and takes a commitment from both to succeed.
Your coach will work with you to either manage the injury, following the advice of any medical experts.
If you cannot run, a focus on cycling & swimming may be best for example.
Your coach will use Training Peaks to inform you of your training sessions which have been set.
A Premium account is included in the monthly IRONMAN Performance Coaching Package.
Your coach will work with you to identify which races you should target. Whether it is your first sprint Triathlon or first-time stepping up to an Olympic distance event, we'll find what you need.
Your coach will offer constant support via WhatsApp and Email. Some of the more engaging packages include more coach contact. You can find out more info at Training Programs.