
IRONMAN & Triathlon Coaching
Customised triathlon coaching for athletes of all levels. Written and prescribed for you by International Triathlon Coach, Paul Jones (British Triathlon Level 3 Coach & IRONMAN Certified Coach).
Achieve your triathlon goals.
Triathlon & IRONMAN Training Camps, held in the training paradise of Mallorca, France & Spain.
BOOK NOW for 2026.
Consistency. Sustainability. Balance.
Our three Triathlon Coaching pillars to success. From amateur to world champion, athletes need all three to meet their goals.
With our personalised training plans, we believe anyone can succeed, whatever your aims or ambitions.

Building Champions
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Extremely professional and customer centric coach. He will give always a little extra and goes the extra mile also for the average joe. Highly recommend!
Ta Ka
June 3, 2020Paul is a passionate and experienced coach who adapts to the needs of the athlete. I appreciate the open and pleasant communication. I completed my first Ironman in June with... read more Paul's help. I can highly recommend him.
Emanuel Burger
June 3, 2023Worked with Paul for over 2 years now. I can't imagine not having him as my coach, that accountability, the organisation and planning that you need in modern life especially... read more when balancing family and professional life with ironman which is what Paul has been able to do for me. Always there for advice and guidance and also knowing when to push and when I need some rest. Looking forward to pushing myself further with him in my corner and seeing what I'm capable of.
James Noone
March 3, 2024 -
When it comes to triathlon coaching no matter what what ability or distance, I’d look no further than F4l Coaching . Paul coached me from sprint distance up to Ironman... read more with a qualification for An world age group duathlon thrown in to ! His coaching was well structured and I learnt a lot about when to push and when to hold back and rest . Putting sessions on like swim analysis with underwater cameras to track days to camps in Mallorca everything has been thought of to give the athlete every opportunity to fulfil their potential. Paul was my coach but has became a lifelong good friend 🙂
Hesus Kidd
June 3, 2020Paul’s 121 swim sessions are really effective and I wholeheartedly recommend Paul to anyone looking to improve their swimming. He gives advice specific to your goals and ability and communicates... read more clearly without it being information overload. Paul very obviously understands what he is coaching and his knowledge, coaching and support have been instrumental in helping me return to competitive swimming after a long break.
Emily Nardini
March 3, 2024I have found Paul through TrainingPeaks. I've had him as a coach for almost 2 years now, and the journey towards an Ironman has been fantastic. For the first time... read more I have completed the training program without being injured. I can only recommend Paul to other athletes.
Michael Collin
June 3, 2023 -
My experience with F4L Triathlon Coaching has been incredible so far with all training tailored to my personal availability and timetable and changing it on the go if needed to... read more accommodate any needs dictated by my work schedule and other personal needs. My performance in all three disciplines (run, swim, cycle) is steadily improving under the constant guidance of a very experienced coach, Paul. The training schedule is easy to follow and you can see his experience in the way he manages it. He has been helpful and extremely professional, going the extra mile even for someone that lacks the background training in triathlon disciplines. I feel confident in the training and look forward to working with F4L Triathlon Coaching and Paul in the future.
Cezar Gheorghe
June 3, 2020Great 121 swimming improvement session. I'd picked up a lot of things from youtube up until that point that actually made what I was doing worse , simply because I... read more could not visualise what I was doing wrong, so I ended up doing the wrong things to 'correct' it. Paul was very helpful in identifying issues with my swimming technique and gave me specific drills/pointers to improve. The video footage enabled me to visualise the issues, act upon the advice given and make some immediate improvements. Paul used underwater headphones to keep me on track with practising the drills through the session which was a huge help too. I would highly recommend.
Helen McIntyre
March 3, 2024Well worth it for anyone looking to improve technique, session is very relaxed and you’re made to feel at ease throughout. The results even after an hr are crazy and... read more the video feedback gives you reminder of the things to work on when you’re back in the water. I’ve had three sessions and feel I’ve moved forward after each one. Get it done !!!!
Lee Whittaker
April 3, 2024
FAQs
Whether it's an IRONMAN, triathlon, or an Olympic event, a coach can help you achieve your goal much more efficiently than alone.
Our personalised plans work for you, and can work around any barriers you may have.
Never - One of our favourite athletes completed her first ever IRONMAN at 70!
So many athletes train alone or follow a set plan, and wonder why they underperform at their big race, get sick leading up to the event, or acquire an injury in training.
Finding a way to balance your life around your training, keeping consistent, and training sustainably is key - and the way to do that is with our expertly-crafted, personalised plans.
No one can do their best without first knowing what their best is.
Our coaches offer so much that you just don't get alone:
Expertise - your coach has spent years learning their craft and developing their skills, experience, philosophies and knowledge.
Goal Setting - seeing so many athletes over the years means a clear understanding of realistic and manageable targets, and therefore a better way to reach your peak.
Care - your coach is there to give you constant advice, support and encouragement - and you don't get that alone.
Time Management - most F4L Triathletes end up training less hours and racing faster!
Your coach will include group sessions into your programs as social interaction, which is incredibly important to achieving your goals.
We have helped nurses, midwives, firemen and many other shift workers reach their peak. Your coach will work around your availability to create a training program specific that works not only for your body, but for your lifestyle.
You don’t need to buy any specific equipment. Your coach will work with the equipment you have available.
Many F4L athletes have been with the organisation for years.
The coach/athlete relationship takes time to develop and takes a commitment from both to succeed.
Your coach will work with you to either manage the injury, following the advice of any medical experts.
If you cannot run, a focus on cycling & swimming may be best for example.
Your coach will use Training Peaks to inform you of your training sessions which have been set.
A Premium account is included in the monthly IRONMAN Performance Coaching Package.
Your coach will work with you to identify which races you should target. Whether it is your first sprint Triathlon or first-time stepping up to an Olympic distance event, we'll find what you need.
Your coach will offer constant support via WhatsApp and Email. Some of the more engaging packages include more coach contact. You can find out more info at Training Programs.