
IRONMAN & Triathlon Coaching
Customised triathlon coaching for athletes of all levels. Written and prescribed for you by International Triathlon Coach, Paul Jones (British Triathlon Level 3 Coach & IRONMAN Certified Coach).
Achieve your triathlon goals.
Triathlon & IRONMAN Training Camps, held in the training paradise of Mallorca, France & Spain.
BOOK NOW for 2026.
Consistency. Sustainability. Balance.
Our three Triathlon Coaching pillars to success. From amateur to world champion, athletes need all three to meet their goals.
With our personalised training plans, we believe anyone can succeed, whatever your aims or ambitions.

Building Champions
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Paul is a brilliant coach who takes the time to understand you as a person and not just an athlete. He tailors sessions to fit around my busy lifestyle but... read more also has the expertise to give me direct technical feedback and support when required to make sure I can hit my goals
Clare Whittaker
March 3, 2024I cant recommend F4L enough. Paul is a really great coach, he has a deep understanding of what is needed to get to a race. He asks you what you... read more want to achieve and then helps you get there. I had had a coach before F4L, but this is a different level, professional and supportive. I get regular feed back about my training and this really helps me stay on track, even when my work is busy or there are family commitments that means i have to drop a session. I have completed a couple of Olympic Tris and an Ironman so far, each time exceeding my expectations on race day. i think about my training and feel excited. Thank you F4L.
helen Adamson
June 3, 2020I’d been regularly training with F4L through group sessions and recently decided to make the progression into having a coach. There was never any doubt who I would ask to... read more help me. Paul is professional, knowledgeable, friendly, and dedicated to helping athletes at all levels improve – always going that extra mile. Having a coach adapting my training plan around a busy life – and lockdown – has been fantastic. Paul has provided a structure that has seen my performance consistently improve. If you’re looking to take your training to the next level, Paul will do that with sustainable hard work, motivation - and lots of fun.
James Potter
June 3, 2021 -
Paul provides a brilliant, well planned, structured, well thought through, personalised training plan and coaching service which is helping me to get fitter, faster and confident to enter into the... read more world of triathlon. I am excited and very much looking forward to successfully completing my first IronMan in 2020. I highly recommend, thank you Paul!
Jennifer Harnden
June 3, 2020Paul at F4L has completely changed my approach to triathlon and taken my racing to a whole other level! I can't recommend him enough and anyone looking to push themselves... read more in Tri, or anyone feeling like they plateaud in their training will find almost instant improvements. Paul has that magic touch of pushing you to your breaking point but never beyond it. Always available for a chat or to check any questions off, Paul has worked with me in building a full training plan around a busy work life and after just 3 months I've already surpassed some of the goals set for the year with a WC qualification spot in my first race under his coaching (setting PB's in the swim, bike and run). I'm so excited for next season now. People looking at downloadable 'one size fits all' plans online because they're cheaper - I've been there and you get exactly what you pay for! Go the extra step and invest in someone that will work with you personally and takes care and pride in helping you achieve your goals!
Martin Bickley
June 3, 2020Extremely professional and customer centric coach. He will give always a little extra and goes the extra mile also for the average joe. Highly recommend!
Ta Ka
June 3, 2020 -
Well worth it for anyone looking to improve technique, session is very relaxed and you’re made to feel at ease throughout. The results even after an hr are crazy and... read more the video feedback gives you reminder of the things to work on when you’re back in the water. I’ve had three sessions and feel I’ve moved forward after each one. Get it done !!!!
Lee Whittaker
April 3, 2024I have been with Paul for a couple of years now and he is very flexible in his approach, and always available. The structure of his plans has allowed me... read more to get good consistent improvements in my weakest areas
Laurent Gibb
June 3, 2023When it comes to triathlon coaching no matter what what ability or distance, I’d look no further than F4l Coaching . Paul coached me from sprint distance up to Ironman... read more with a qualification for An world age group duathlon thrown in to ! His coaching was well structured and I learnt a lot about when to push and when to hold back and rest . Putting sessions on like swim analysis with underwater cameras to track days to camps in Mallorca everything has been thought of to give the athlete every opportunity to fulfil their potential. Paul was my coach but has became a lifelong good friend 🙂
Hesus Kidd
June 3, 2020
FAQs
Whether it's an IRONMAN, triathlon, or an Olympic event, a coach can help you achieve your goal much more efficiently than alone.
Our personalised plans work for you, and can work around any barriers you may have.
Never - One of our favourite athletes completed her first ever IRONMAN at 70!
So many athletes train alone or follow a set plan, and wonder why they underperform at their big race, get sick leading up to the event, or acquire an injury in training.
Finding a way to balance your life around your training, keeping consistent, and training sustainably is key - and the way to do that is with our expertly-crafted, personalised plans.
No one can do their best without first knowing what their best is.
Our coaches offer so much that you just don't get alone:
Expertise - your coach has spent years learning their craft and developing their skills, experience, philosophies and knowledge.
Goal Setting - seeing so many athletes over the years means a clear understanding of realistic and manageable targets, and therefore a better way to reach your peak.
Care - your coach is there to give you constant advice, support and encouragement - and you don't get that alone.
Time Management - most F4L Triathletes end up training less hours and racing faster!
Your coach will include group sessions into your programs as social interaction, which is incredibly important to achieving your goals.
We have helped nurses, midwives, firemen and many other shift workers reach their peak. Your coach will work around your availability to create a training program specific that works not only for your body, but for your lifestyle.
You don’t need to buy any specific equipment. Your coach will work with the equipment you have available.
Many F4L athletes have been with the organisation for years.
The coach/athlete relationship takes time to develop and takes a commitment from both to succeed.
Your coach will work with you to either manage the injury, following the advice of any medical experts.
If you cannot run, a focus on cycling & swimming may be best for example.
Your coach will use Training Peaks to inform you of your training sessions which have been set.
A Premium account is included in the monthly IRONMAN Performance Coaching Package.
Your coach will work with you to identify which races you should target. Whether it is your first sprint Triathlon or first-time stepping up to an Olympic distance event, we'll find what you need.
Your coach will offer constant support via WhatsApp and Email. Some of the more engaging packages include more coach contact. You can find out more info at Training Programs.

