
IRONMAN & Triathlon Coaching
Customised triathlon coaching for athletes of all levels. Written and prescribed for you by International Triathlon Coach, Paul Jones
Triathlon & IRONMAN Training Camps, held in the training paradise of Mallorca, France & Spain.
Free triathlon and IRONMAN coaching advice from Coach Paul Jones. Swim technique, race strategy, training tips and more.
An F4L Triathlon Coaching swim analysis consultation with video feedback is perfect if you are looking to develop your swimming performance.
Building Champions
-
I’d been regularly training with F4L through group sessions and recently decided to make the progression into having a coach. There was never any doubt who I would ask to... read more help me. Paul is professional, knowledgeable, friendly, and dedicated to helping athletes at all levels improve – always going that extra mile. Having a coach adapting my training plan around a busy life – and lockdown – has been fantastic. Paul has provided a structure that has seen my performance consistently improve. If you’re looking to take your training to the next level, Paul will do that with sustainable hard work, motivation - and lots of fun.
James Potter
November 29, 2020Paul’s 121 swim sessions are really effective and I wholeheartedly recommend Paul to anyone looking to improve their swimming. He gives advice specific to your goals and ability and communicates... read more clearly without it being information overload. Paul very obviously understands what he is coaching and his knowledge, coaching and support have been instrumental in helping me return to competitive swimming after a long break.
Emily Nardini
March 3, 2024After having a friend ping me a link to Paul’s triathlon camp, and comparing a lot of what is on offer, from other training camps, we found that T4L had... read more the most bang for buck. A great training schedule in a fantastic location. Never found myself feeling out of place, knowing my strengths and weaknesses, the coaches were outstanding in being able to push me to my full potential in training, with great coaching skills and tips. Can’t recommend enough, Paul’s coaching and/or training camps.
Annie May
March 3, 2024 -
I cant recommend F4L enough. Paul is a really great coach, he has a deep understanding of what is needed to get to a race. He asks you what you... read more want to achieve and then helps you get there. I had had a coach before F4L, but this is a different level, professional and supportive. I get regular feed back about my training and this really helps me stay on track, even when my work is busy or there are family commitments that means i have to drop a session. I have completed a couple of Olympic Tris and an Ironman so far, each time exceeding my expectations on race day. i think about my training and feel excited. Thank you F4L.
helen Adamson
June 3, 2020Paul is a brilliant coach who takes the time to understand you as a person and not just an athlete. He tailors sessions to fit around my busy lifestyle but... read more also has the expertise to give me direct technical feedback and support when required to make sure I can hit my goals
Clare Whittaker
February 20, 2024Worked with Paul for over 2 years now. I can't imagine not having him as my coach, that accountability, the organisation and planning that you need in modern life especially... read more when balancing family and professional life with ironman which is what Paul has been able to do for me. Always there for advice and guidance and also knowing when to push and when I need some rest. Looking forward to pushing myself further with him in my corner and seeing what I'm capable of.
James Noone
February 19, 2024 -
Good practical and pragmatic approach. Clearly knowledgeable and experienced. Would recommend
Clive Kelty
February 13, 2025Paul is a top coach. Very attentive to my personal needs and goals. Very quick to provide feedback and support on any and all queries. Adaptable for all abilities and... read more experience (I started with none), I’d highly recommend Paul. 👍🏻✅ 🏊♂️ 🚴 🏃♂️
Chris Jones
June 3, 2023I have been coached by Paul for many years now. He took me from beginner to Ironman finisher. I really enjoy training under his guidance and motivation.
Pierre-Emmanuel Jouy
June 3, 2020
Consistency. Sustainability. Balance.
Our three Triathlon Coaching pillars to success. From amateur to world champion, athletes need all three to meet their goals.
With our personalised training plans, we believe anyone can succeed, whatever your aims or ambitions.

FAQs
Whether it's an IRONMAN, triathlon, or an Olympic event, a coach can help you achieve your goal much more efficiently than alone.
Our personalised plans work for you, and can work around any barriers you may have.
Never - One of our favourite athletes completed her first ever IRONMAN at 70!
So many athletes train alone or follow a set plan, and wonder why they underperform at their big race, get sick leading up to the event, or acquire an injury in training.
Finding a way to balance your life around your training, keeping consistent, and training sustainably is key - and the way to do that is with our expertly-crafted, personalised plans.
No one can do their best without first knowing what their best is.
Our coaches offer so much that you just don't get alone:
Expertise - your coach has spent years learning their craft and developing their skills, experience, philosophies and knowledge.
Goal Setting - seeing so many athletes over the years means a clear understanding of realistic and manageable targets, and therefore a better way to reach your peak.
Care - your coach is there to give you constant advice, support and encouragement - and you don't get that alone.
Time Management - most F4L Triathletes end up training less hours and racing faster!
Your coach will include group sessions into your programs as social interaction, which is incredibly important to achieving your goals.
We have helped nurses, midwives, firemen and many other shift workers reach their peak. Your coach will work around your availability to create a training program specific that works not only for your body, but for your lifestyle.
You don’t need to buy any specific equipment. Your coach will work with the equipment you have available.
Many F4L athletes have been with the organisation for years.
The coach/athlete relationship takes time to develop and takes a commitment from both to succeed.
Your coach will work with you to either manage the injury, following the advice of any medical experts.
If you cannot run, a focus on cycling & swimming may be best for example.
Your coach will use Training Peaks to inform you of your training sessions which have been set.
A Premium account is included in the monthly IRONMAN Performance Coaching Package.
Your coach will work with you to identify which races you should target. Whether it is your first sprint Triathlon or first-time stepping up to an Olympic distance event, we'll find what you need.
Your coach will offer constant support via WhatsApp and Email. Some of the more engaging packages include more coach contact. You can find out more info at Training Programs.

