
IRONMAN & Triathlon Coaching
Customised triathlon coaching for athletes of all levels. Written and prescribed for you by International Triathlon Coach, Paul Jones
Triathlon & IRONMAN Training Camps, held in the training paradise of Mallorca, France & Spain.
Free triathlon and IRONMAN coaching advice from Coach Paul Jones. Swim technique, race strategy, training tips and more.
An F4L Triathlon Coaching swim analysis consultation with video feedback is perfect if you are looking to develop your swimming performance.
Building Champions
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Paul has been coaching me for a good few months now and I’m seeing real progress in all three disciplines. The training plan is challenging and varied and it has... read more been great see all my stats trending in the right direction. I’d recommend F4L!
Kyle Waterhouse
February 14, 2025My experience with F4L Triathlon Coaching has been incredible so far with all training tailored to my personal availability and timetable and changing it on the go if needed to... read more accommodate any needs dictated by my work schedule and other personal needs. My performance in all three disciplines (run, swim, cycle) is steadily improving under the constant guidance of a very experienced coach, Paul. The training schedule is easy to follow and you can see his experience in the way he manages it. He has been helpful and extremely professional, going the extra mile even for someone that lacks the background training in triathlon disciplines. I feel confident in the training and look forward to working with F4L Triathlon Coaching and Paul in the future.
Cezar Gheorghe
June 3, 2020Paul is a brilliant coach who takes the time to understand you as a person and not just an athlete. He tailors sessions to fit around my busy lifestyle but... read more also has the expertise to give me direct technical feedback and support when required to make sure I can hit my goals
Clare Whittaker
March 3, 2024 -
Extremely professional and customer centric coach. He will give always a little extra and goes the extra mile also for the average joe. Highly recommend!
Ta Ka
June 3, 2020Extremely professional and customer centric coach. He will give always a little extra and goes the extra mile also for the average joe. Highly recommend!
Ta Ka
September 28, 2019Knowledgeable and dedicated triathlon coach who not just only cares about your performance but your physical and mental well being during the training period which is as crucial in the... read more overall progress of the athlete.
ahmed almadani
August 11, 2022 -
Paul is a top coach. Very attentive to my personal needs and goals. Very quick to provide feedback and support on any and all queries. Adaptable for all abilities and... read more experience (I started with none), I’d highly recommend Paul. 👍🏻✅ 🏊♂️ 🚴 🏃♂️
Chris Jones
August 11, 2022I've been coached by Paul for a number of years now and I can highly recommend his triathlon coaching. I have also spent time with Paul over the years on a... read more 121 basis correcting my swim stroke for triathlon in particular the open water aspect of swimming which has given me more efficiency and confidence.
Gary W
February 12, 2025Paul has been my coach for 6 years and has been a fantastic coach throughout. Paul has continually tailored my program to suit my shifting interests, goals and personal circumstances.... read more These have been as varied as local super sprint triathlons and Ironman, to Xterra, multi-day ultramarathon and mountain bike races. His one on one swim stroke analysis and coaching sessions are fantastic and an essential part of my significant progress in the pool. I found a couple of these a year a great complement to my normal swim training.
Ben Aldous
April 3, 2024
Consistency. Sustainability. Balance.
Our three Triathlon Coaching pillars to success. From amateur to world champion, athletes need all three to meet their goals.
With our personalised training plans, we believe anyone can succeed, whatever your aims or ambitions.

FAQs
Whether it's an IRONMAN, triathlon, or an Olympic event, a coach can help you achieve your goal much more efficiently than alone.
Our personalised plans work for you, and can work around any barriers you may have.
Never - One of our favourite athletes completed her first ever IRONMAN at 70!
So many athletes train alone or follow a set plan, and wonder why they underperform at their big race, get sick leading up to the event, or acquire an injury in training.
Finding a way to balance your life around your training, keeping consistent, and training sustainably is key - and the way to do that is with our expertly-crafted, personalised plans.
No one can do their best without first knowing what their best is.
Our coaches offer so much that you just don't get alone:
Expertise - your coach has spent years learning their craft and developing their skills, experience, philosophies and knowledge.
Goal Setting - seeing so many athletes over the years means a clear understanding of realistic and manageable targets, and therefore a better way to reach your peak.
Care - your coach is there to give you constant advice, support and encouragement - and you don't get that alone.
Time Management - most F4L Triathletes end up training less hours and racing faster!
Your coach will include group sessions into your programs as social interaction, which is incredibly important to achieving your goals.
We have helped nurses, midwives, firemen and many other shift workers reach their peak. Your coach will work around your availability to create a training program specific that works not only for your body, but for your lifestyle.
You don’t need to buy any specific equipment. Your coach will work with the equipment you have available.
Many F4L athletes have been with the organisation for years.
The coach/athlete relationship takes time to develop and takes a commitment from both to succeed.
Your coach will work with you to either manage the injury, following the advice of any medical experts.
If you cannot run, a focus on cycling & swimming may be best for example.
Your coach will use Training Peaks to inform you of your training sessions which have been set.
A Premium account is included in the monthly IRONMAN Performance Coaching Package.
Your coach will work with you to identify which races you should target. Whether it is your first sprint Triathlon or first-time stepping up to an Olympic distance event, we'll find what you need.
Your coach will offer constant support via WhatsApp and Email. Some of the more engaging packages include more coach contact. You can find out more info at Training Programs.


