
IRONMAN & Triathlon Coaching
Customised triathlon coaching for athletes of all levels. Written and prescribed for you by International Triathlon Coach, Paul Jones (British Triathlon Level 3 Coach & IRONMAN Certified Coach).
Achieve your triathlon goals.
Triathlon & IRONMAN Training Camps, held in the training paradise of Mallorca, France & Spain.
BOOK NOW for 2026.
Consistency. Sustainability. Balance.
Our three Triathlon Coaching pillars to success. From amateur to world champion, athletes need all three to meet their goals.
With our personalised training plans, we believe anyone can succeed, whatever your aims or ambitions.

Building Champions
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I started with Paul at F4L Triathlon Coaching earlier in the year after deciding to take my triathlon to the next level and finish the races with more of a... read more purpose than just finishing the race. Paul has had me on a program which suits my ability’s as well as accommodating my work and family commitments. Communications are easy and precise and i have found that when ever i have questions or need guidance Paul is there to respond. My performance is increasing all the time and only just recently i managed a podium which i would never have believed possible. Not only is Paul’s training effective its fun. I was always in two minds before using a coach to whether its worth it or not. Paul has guided me to the point where i really cant believe i went that long without a coach. Im excited for my future in the sport with F4Ltriathlon coaching and with Paul as my coach. Massive thumbs up for Paul.
Karl Gould
June 3, 2020I have found Paul through TrainingPeaks. I've had him as a coach for almost 2 years now, and the journey towards an Ironman has been fantastic. For the first time... read more I have completed the training program without being injured. I can only recommend Paul to other athletes.
Michael Collin
June 3, 2023I've had 3 of Paul's 1-2-1 swimming lessons and each session has enabled me to make a material improvement in my swimming technique and speed. By providing you with... read more clear, actionable, improvements to your technique the results are immediate. I've recommended Paul to several friends each of whom have found his sessions very helpful.
Mike Russell
March 3, 2024 -
I’d been regularly training with F4L through group sessions and recently decided to make the progression into having a coach. There was never any doubt who I would ask to... read more help me. Paul is professional, knowledgeable, friendly, and dedicated to helping athletes at all levels improve – always going that extra mile. Having a coach adapting my training plan around a busy life – and lockdown – has been fantastic. Paul has provided a structure that has seen my performance consistently improve. If you’re looking to take your training to the next level, Paul will do that with sustainable hard work, motivation - and lots of fun.
James Potter
June 3, 2021My experience with F4L Triathlon Coaching has been incredible so far with all training tailored to my personal availability and timetable and changing it on the go if needed to... read more accommodate any needs dictated by my work schedule and other personal needs. My performance in all three disciplines (run, swim, cycle) is steadily improving under the constant guidance of a very experienced coach, Paul. The training schedule is easy to follow and you can see his experience in the way he manages it. He has been helpful and extremely professional, going the extra mile even for someone that lacks the background training in triathlon disciplines. I feel confident in the training and look forward to working with F4L Triathlon Coaching and Paul in the future.
Cezar Gheorghe
June 3, 2020Super-experienced and qualified personalised coaching for Triathlon. Have been with Paul for 9+ years now and achieved way more than I ever thought possible from Sprint, all the way to... read more full distance.
Stef Economides
March 3, 2024 -
Well worth it for anyone looking to improve technique, session is very relaxed and you’re made to feel at ease throughout. The results even after an hr are crazy and... read more the video feedback gives you reminder of the things to work on when you’re back in the water. I’ve had three sessions and feel I’ve moved forward after each one. Get it done !!!!
Lee Whittaker
April 3, 2024Extremely professional and customer centric coach. He will give always a little extra and goes the extra mile also for the average joe. Highly recommend!
Ta Ka
June 3, 2020Knowledgeable and dedicated triathlon coach who not just only cares about your performance but your physical and mental well being during the training period which is as crucial in the... read more overall progress of the athlete.
ahmed almadani
June 3, 2023
FAQs
Whether it's an IRONMAN, triathlon, or an Olympic event, a coach can help you achieve your goal much more efficiently than alone.
Our personalised plans work for you, and can work around any barriers you may have.
Never - One of our favourite athletes completed her first ever IRONMAN at 70!
So many athletes train alone or follow a set plan, and wonder why they underperform at their big race, get sick leading up to the event, or acquire an injury in training.
Finding a way to balance your life around your training, keeping consistent, and training sustainably is key - and the way to do that is with our expertly-crafted, personalised plans.
No one can do their best without first knowing what their best is.
Our coaches offer so much that you just don't get alone:
Expertise - your coach has spent years learning their craft and developing their skills, experience, philosophies and knowledge.
Goal Setting - seeing so many athletes over the years means a clear understanding of realistic and manageable targets, and therefore a better way to reach your peak.
Care - your coach is there to give you constant advice, support and encouragement - and you don't get that alone.
Time Management - most F4L Triathletes end up training less hours and racing faster!
Your coach will include group sessions into your programs as social interaction, which is incredibly important to achieving your goals.
We have helped nurses, midwives, firemen and many other shift workers reach their peak. Your coach will work around your availability to create a training program specific that works not only for your body, but for your lifestyle.
You don’t need to buy any specific equipment. Your coach will work with the equipment you have available.
Many F4L athletes have been with the organisation for years.
The coach/athlete relationship takes time to develop and takes a commitment from both to succeed.
Your coach will work with you to either manage the injury, following the advice of any medical experts.
If you cannot run, a focus on cycling & swimming may be best for example.
Your coach will use Training Peaks to inform you of your training sessions which have been set.
A Premium account is included in the monthly IRONMAN Performance Coaching Package.
Your coach will work with you to identify which races you should target. Whether it is your first sprint Triathlon or first-time stepping up to an Olympic distance event, we'll find what you need.
Your coach will offer constant support via WhatsApp and Email. Some of the more engaging packages include more coach contact. You can find out more info at Training Programs.

