
IRONMAN & Triathlon Coaching
Customised triathlon coaching for athletes of all levels. Written and prescribed for you by International Triathlon Coach, Paul Jones (British Triathlon Level 3 Coach & IRONMAN Certified Coach).
Achieve your triathlon goals.
Triathlon & IRONMAN Training Camps, held in the training paradise of Mallorca, France & Spain.
BOOK NOW for 2026.
Consistency. Sustainability. Balance.
Our three Triathlon Coaching pillars to success. From amateur to world champion, athletes need all three to meet their goals.
With our personalised training plans, we believe anyone can succeed, whatever your aims or ambitions.

Building Champions
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Knowledgeable and dedicated triathlon coach who not just only cares about your performance but your physical and mental well being during the training period which is as crucial in the... read more overall progress of the athlete.
ahmed almadani
June 3, 2023I've done two swim analysis sessions with Paul and been on the Mallorca training camp he organises and coaches. Highly recommend Paul if you want triathlon coaching and/or to improve... read more your swim technique. The camp is brilliant, going again in a few weeks and can't wait!
Amy Johnson
March 3, 2024Super-experienced and qualified personalised coaching for Triathlon. Have been with Paul for 9+ years now and achieved way more than I ever thought possible from Sprint, all the way to... read more full distance.
Stef Economides
March 3, 2024 -
Found F4L coaching when I joined my local tri club. Paul’s experience and knowledge in all aspects of triathlon is excellent. He is very adaptable to managing work/life balance, fatigue... read more levels, fuelling and training into an easy to follow and engaging training plan. My results and enjoyment of the sport have been greatly improved with his guidance. I look forward to an ongoing coach/athlete relationship, to see where this journey takes us.
Darryl Franklin
June 3, 2020Wonderfully supportive swimming coach. Immediately took three minutes off my 750 metre time ahead of the Hamburg World Sprint Champs in 2023.
John Harley
March 3, 2024Paul is a brilliant coach who takes the time to understand you as a person and not just an athlete. He tailors sessions to fit around my busy lifestyle but... read more also has the expertise to give me direct technical feedback and support when required to make sure I can hit my goals
Clare Whittaker
March 3, 2024 -
Worked with Paul for over 2 years now. I can't imagine not having him as my coach, that accountability, the organisation and planning that you need in modern life especially... read more when balancing family and professional life with ironman which is what Paul has been able to do for me. Always there for advice and guidance and also knowing when to push and when I need some rest. Looking forward to pushing myself further with him in my corner and seeing what I'm capable of.
James Noone
March 3, 2024Paul at F4L has completely changed my approach to triathlon and taken my racing to a whole other level! I can't recommend him enough and anyone looking to push themselves... read more in Tri, or anyone feeling like they plateaud in their training will find almost instant improvements. Paul has that magic touch of pushing you to your breaking point but never beyond it. Always available for a chat or to check any questions off, Paul has worked with me in building a full training plan around a busy work life and after just 3 months I've already surpassed some of the goals set for the year with a WC qualification spot in my first race under his coaching (setting PB's in the swim, bike and run). I'm so excited for next season now. People looking at downloadable 'one size fits all' plans online because they're cheaper - I've been there and you get exactly what you pay for! Go the extra step and invest in someone that will work with you personally and takes care and pride in helping you achieve your goals!
Martin Bickley
June 3, 2020Paul has been my coach for 6 years and has been a fantastic coach throughout. Paul has continually tailored my program to suit my shifting interests, goals and personal circumstances.... read more These have been as varied as local super sprint triathlons and Ironman, to Xterra, multi-day ultramarathon and mountain bike races. His one on one swim stroke analysis and coaching sessions are fantastic and an essential part of my significant progress in the pool. I found a couple of these a year a great complement to my normal swim training.
Ben Aldous
April 3, 2024
FAQs
Whether it's an IRONMAN, triathlon, or an Olympic event, a coach can help you achieve your goal much more efficiently than alone.
Our personalised plans work for you, and can work around any barriers you may have.
Never - One of our favourite athletes completed her first ever IRONMAN at 70!
So many athletes train alone or follow a set plan, and wonder why they underperform at their big race, get sick leading up to the event, or acquire an injury in training.
Finding a way to balance your life around your training, keeping consistent, and training sustainably is key - and the way to do that is with our expertly-crafted, personalised plans.
No one can do their best without first knowing what their best is.
Our coaches offer so much that you just don't get alone:
Expertise - your coach has spent years learning their craft and developing their skills, experience, philosophies and knowledge.
Goal Setting - seeing so many athletes over the years means a clear understanding of realistic and manageable targets, and therefore a better way to reach your peak.
Care - your coach is there to give you constant advice, support and encouragement - and you don't get that alone.
Time Management - most F4L Triathletes end up training less hours and racing faster!
Your coach will include group sessions into your programs as social interaction, which is incredibly important to achieving your goals.
We have helped nurses, midwives, firemen and many other shift workers reach their peak. Your coach will work around your availability to create a training program specific that works not only for your body, but for your lifestyle.
You don’t need to buy any specific equipment. Your coach will work with the equipment you have available.
Many F4L athletes have been with the organisation for years.
The coach/athlete relationship takes time to develop and takes a commitment from both to succeed.
Your coach will work with you to either manage the injury, following the advice of any medical experts.
If you cannot run, a focus on cycling & swimming may be best for example.
Your coach will use Training Peaks to inform you of your training sessions which have been set.
A Premium account is included in the monthly IRONMAN Performance Coaching Package.
Your coach will work with you to identify which races you should target. Whether it is your first sprint Triathlon or first-time stepping up to an Olympic distance event, we'll find what you need.
Your coach will offer constant support via WhatsApp and Email. Some of the more engaging packages include more coach contact. You can find out more info at Training Programs.

